Attended the World Perfumery Congress (WPC) 2024 with several other Ingredient colleagues from Asia, Europe and Latin America and had an eye-opening experience. The world of Natural and Synthetic Ingredients is beyond comprehension and dsm-firmenich innovation teams continue to push the boundaries to bring Progress to Life. The 2024 event was set in beautiful Geneva and was well attended by Perfumers and Leaders of all major FMCG brands and F&F companies. True to core, dsm-firmenich showcased a new collection that consisted of 2 Biotech Ingredients, 3 Synthetic Ingredients and bases and 3 Natural Ingredients.

 

Ankush